/* Full Press Marketing — brand stylesheet
   Palette matched to Mental Fitness Lounge:
   maroon #5C1A1A, dark maroon #3A0F0F, page bg #F2F2F2, card white #FFFFFF,
   text #1A1A1A, muted #5E5E5E, accent grey #4A4A4A, borders #DDDDDD */
:root{
  --maroon:#5C1A1A; --maroon-dark:#3A0F0F; --bg:#F2F2F2; --card:#FFFFFF;
  --ink:#1A1A1A; --muted:#5E5E5E; --grey:#4A4A4A; --line:#DDDDDD;
  --radius:14px; --maxw:1120px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  background:var(--bg);color:var(--ink);line-height:1.6;font-size:17px}
a{color:var(--maroon)}
img{max-width:100%;display:block}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 22px}

/* Top announcement bar (home + all pages) */
.topbar{background:var(--maroon-dark);color:#fff;text-align:center;font-size:14px;padding:9px 16px}
.topbar a{color:#fff;font-weight:700;text-decoration:underline;text-underline-offset:3px}
.topbar a:hover{color:#E9DADA}
header.site{position:sticky;top:0;z-index:50;background:var(--card);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:18px;padding:12px 0}
.nav .brand img{height:80px;width:auto}
.nav nav{display:flex;align-items:center;gap:26px}
.nav nav a{color:var(--ink);text-decoration:none;font-weight:600;font-size:15.5px}
.nav nav a:hover{color:var(--maroon)}
.nav nav a.active{color:var(--maroon)}
.btn{display:inline-block;background:var(--maroon);color:#fff;font-weight:600;text-decoration:none;
  padding:12px 26px;border-radius:999px;border:none;cursor:pointer;font-size:16px}
.btn:hover{background:var(--maroon-dark)}
.btn.ghost{background:transparent;color:var(--maroon);border:2px solid var(--maroon)}
.btn.ghost:hover{background:var(--maroon);color:#fff}
.nav .btn{padding:9px 20px;font-size:15px}
.nav nav a.btn{color:#fff}
.nav nav a.btn:hover{color:#fff;background:var(--maroon-dark)}
.nav-toggle{display:none;background:none;border:none;font-size:26px;color:var(--maroon);cursor:pointer}
@media(max-width:820px){
  .nav nav{display:none;position:absolute;top:100%;left:0;right:0;background:var(--card);
    flex-direction:column;align-items:flex-start;padding:16px 22px;border-bottom:1px solid var(--line)}
  .nav nav.open{display:flex}
  .nav-toggle{display:block}
  .nav .brand img{height:56px}
}

/* Hero */
.hero{background:linear-gradient(180deg,#FFFFFF 0%,#FAF3F3 100%);border-bottom:1px solid var(--line);padding:64px 0 60px}
.hero h1{font-size:46px;line-height:1.13;color:var(--maroon-dark);max-width:760px}
.hero p.sub{font-size:20px;color:var(--muted);max-width:700px;margin:20px 0 30px}
.hero .cta-row{display:flex;gap:14px;flex-wrap:wrap}
@media(max-width:640px){.hero h1{font-size:33px}.hero{padding:50px 0 44px}}

/* Press-lines motif (from the logo mark) */
.press-lines{display:flex;flex-direction:column;align-items:center;gap:7px;margin:26px auto 0}
.press-lines span{display:block;height:5px;border-radius:3px}
.press-lines span:nth-child(1){width:120px;background:var(--maroon)}
.press-lines span:nth-child(2){width:86px;background:#C9A8A8}
.press-lines span:nth-child(3){width:54px;background:var(--grey)}

/* Hero layout, badge, reach list & sample carousel (home) */
.eyebrow.badge{display:inline-block;border:1.5px solid var(--maroon);border-radius:999px;
  padding:6px 16px;background:#FBF1F1;font-size:12.5px}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}
@media(max-width:900px){.hero-grid{grid-template-columns:1fr;gap:34px}}
.reach{list-style:none;margin:4px 0 30px;display:grid;gap:13px;max-width:640px}
.reach li{position:relative;padding-left:32px;color:var(--muted);font-size:16.5px}
.reach li::before{content:"\2713";position:absolute;left:0;top:0;color:var(--maroon);font-weight:800;font-size:19px}
.reach li strong{color:var(--maroon-dark)}
.hero-visual{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  box-shadow:0 14px 34px rgba(58,15,15,.10)}
/* Sample carousel in the hero (home) */
.hero-visual.car{overflow:hidden}
.car-track{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;-webkit-overflow-scrolling:touch}
.car-track::-webkit-scrollbar{display:none}
.car-track img{flex:0 0 100%;width:100%;height:auto;scroll-snap-align:start}
.car-ui{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:12px 16px;background:#fff}
.car-btn{background:var(--maroon);color:#fff;border:none;width:38px;height:38px;border-radius:50%;
  font-size:22px;line-height:1;cursor:pointer;flex:0 0 auto;padding:0}
.car-btn:hover{background:var(--maroon-dark)}
.car-note{color:var(--muted);font-size:13.5px;text-align:center}
.car-note strong{color:var(--maroon-dark)}
/* Carousel controls: dots, counter, hint, caption, hero side note */
.car-meta{display:flex;flex-direction:column;align-items:center;gap:3px;flex:1}
.car-dots{display:flex;gap:6px}
.car-dots i{display:block;width:8px;height:8px;border-radius:50%;background:#D8C2C2}
.car-dots i.on{background:var(--maroon);width:22px;border-radius:5px}
.car-count{font-size:12.5px;font-weight:700;color:var(--maroon-dark)}
.car-hint{font-size:12.5px;color:var(--muted)}
.car-cap{padding:12px 16px 14px;border-top:1px solid var(--line);font-size:13.5px;color:var(--muted);background:#fff;margin:0}
.car-cap strong{color:var(--maroon-dark)}
.hero-side{display:flex;flex-direction:column;gap:18px}
.hero-side-note{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  box-shadow:0 14px 34px rgba(58,15,15,.10);padding:18px 22px;display:flex;flex-direction:column;gap:2px}
.hero-side-note strong{color:var(--maroon-dark);font-size:18px}
.hero-side-note span{color:var(--muted);font-size:14.5px}
.hero-side-note a{font-weight:700;margin-top:6px;font-size:15px}
/* Agency-math price chips */
.price-tag{display:inline-block;font-size:12px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;
  padding:4px 12px;border-radius:999px;margin-bottom:10px}
.price-tag.their{background:#F3E2E2;color:var(--maroon-dark)}
.price-tag.ours{background:var(--maroon);color:#fff}
/* Standalone carousel cards + recent-work grid (home) */
.car{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  box-shadow:0 14px 34px rgba(58,15,15,.10);overflow:hidden}
.work-grid{display:grid;grid-template-columns:1fr 1fr;gap:26px;align-items:start}
@media(max-width:860px){.work-grid{grid-template-columns:1fr}}

/* Sections & cards */
section.block{padding:58px 0}
section.block h2{font-size:30px;color:var(--maroon-dark);margin-bottom:12px}
section.block .lede{color:var(--muted);max-width:720px;margin-bottom:30px}
.cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:18px}
.card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:24px}
.card h3{color:var(--maroon);font-size:19px;margin-bottom:8px}
.card p{color:var(--muted);font-size:15.5px}
.math{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:18px}
.math .card strong.big{font-size:26px;color:var(--maroon-dark);display:block;margin-bottom:6px}

/* Offer strip */
.offer{background:var(--maroon-dark);color:#fff;border-radius:var(--radius);padding:38px 34px;text-align:center}
.offer h2{color:#fff}
.offer-theme{color:#fff;font-size:20px;font-weight:700;letter-spacing:.01em;margin-bottom:4px}
.offer p{color:#E9DADA;max-width:760px;margin:0 auto}
.offer-price{display:flex;align-items:center;justify-content:center;gap:18px;flex-wrap:wrap;margin:10px 0 16px}
.offer .price{font-size:34px;font-weight:700;color:#fff}
.offer-stat{display:inline-block;border:2px solid rgba(255,255,255,.55);border-radius:999px;padding:8px 18px;font-weight:700;color:#fff;font-size:16px}
.offer .btn{background:#fff;color:var(--maroon-dark);margin-top:18px}
.offer .btn:hover{background:var(--bg)}

/* Steps */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:18px;counter-reset:step}
.step{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:24px}
.step .num{display:inline-block;background:var(--maroon);color:#fff;font-weight:700;border-radius:999px;
  width:34px;height:34px;line-height:34px;text-align:center;margin-bottom:12px}
.step h3{color:var(--maroon-dark);font-size:18px;margin-bottom:6px}
.step p{color:var(--muted);font-size:15.5px}

/* Forms */
form.contact{display:grid;gap:14px;max-width:640px}
form.contact label{font-weight:600;font-size:15px}
form.contact input,form.contact textarea{width:100%;padding:12px 14px;border:1px solid var(--line);
  border-radius:10px;font:inherit;background:#fff}
form.contact textarea{min-height:130px}
.note{color:var(--muted);font-size:14.5px}

/* Expanded proof checklist (home) */
.proof-list{list-style:none;margin-top:38px;border-top:1px solid var(--line);padding-top:24px;max-width:900px;
  display:grid;grid-template-columns:1fr 1fr;gap:13px 28px}
.proof-list li{position:relative;padding-left:30px;color:var(--muted);font-size:16px}
.proof-list li::before{content:"\2713";position:absolute;left:0;top:0;color:var(--maroon);font-weight:800;font-size:18px}
.proof-list li strong{color:var(--maroon-dark)}
@media(max-width:700px){.proof-list{grid-template-columns:1fr}}
/* CTA band after recent work (home) */
.cta-band{background:var(--maroon);color:#fff;border-radius:var(--radius);padding:38px 34px;text-align:center}
.cta-band h2,section.block .cta-band h2{color:#fff}
.cta-band p{color:#E9DADA;max-width:640px;margin:0 auto 18px}
.cta-band .btn{background:#fff;color:var(--maroon-dark)}
.cta-band .btn:hover{background:var(--bg)}
.eyebrow{text-transform:uppercase;letter-spacing:.14em;font-size:13px;font-weight:700;color:var(--maroon);margin-bottom:14px}
.eyebrow.light{color:#C9A8A8}
.proof{display:flex;gap:0;flex-wrap:wrap;margin-top:38px;border-top:1px solid var(--line);padding-top:24px;max-width:860px}
.proof div{flex:1 1 200px;padding-right:22px}
.proof strong{display:block;font-size:19px;color:var(--maroon-dark)}
.proof span{color:var(--muted);font-size:14.5px}

/* Alternating feature rows with mock visuals (home) */
.feature{display:grid;grid-template-columns:1fr 1fr;gap:44px;align-items:center;padding:38px 0;border-bottom:1px solid var(--line)}
.feature:last-child{border-bottom:none}
.feature .ftext h3{font-size:27px;line-height:1.25;color:var(--maroon-dark);margin-bottom:12px}
.feature .ftext p{color:var(--muted);max-width:480px}
.feature.flip .ftext{order:2}
.feature.flip .mock{order:1}
@media(max-width:860px){.feature{grid-template-columns:1fr;gap:22px}.feature.flip .ftext{order:1}.feature.flip .mock{order:2}}
.mock{position:relative;background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:26px;min-height:230px}
.mock-post{background:var(--maroon-dark);color:#fff;border-radius:10px;padding:22px;position:relative;z-index:2}
.mock-kicker{font-size:11.5px;letter-spacing:.16em;font-weight:700;color:#C9A8A8;text-transform:uppercase;margin-bottom:10px}
.mock-head{font-size:23px;font-weight:700;line-height:1.3;margin-bottom:16px}
.mock-line{height:9px;border-radius:5px;background:rgba(255,255,255,.28);margin-bottom:9px}
.mock-panel .mock-line{background:#E4DADA}
.mock-line.w80{width:80%}.mock-line.w70{width:70%}.mock-line.w60{width:60%}
.mock-stack{position:absolute;inset:0;border:1px solid var(--line);border-radius:var(--radius);background:#FBF7F7}
.mock-stack.s2{transform:translate(10px,10px);z-index:-1}
.mock-stack.s3{transform:translate(20px,20px);z-index:-2}
.mock-panel{position:relative;z-index:2}
.mock-row{display:flex;justify-content:space-between;align-items:center;gap:14px;padding:11px 0;border-bottom:1px solid var(--line);font-size:15.5px}
.mock-row:last-of-type{border-bottom:none}
.mock-row .ok{color:var(--maroon);font-weight:700;font-size:14px;white-space:nowrap}
.mock-row strong.up{color:var(--maroon)}
.chip{background:var(--bg);border:1px solid var(--line);border-radius:999px;padding:3px 13px;font-weight:600;font-size:14.5px}
.mock-gname{font-size:19px;font-weight:700;color:var(--maroon-dark)}
.mock-geo{color:var(--muted);font-weight:400;font-size:15px}
.mock-stars{color:var(--maroon);font-size:17px;margin:4px 0 14px}
.mock-stars span{color:var(--muted);font-size:14px}
.mock-note{color:var(--muted);font-size:13.5px;margin-top:14px}

/* Scorecard section (home) */
section.score{background:var(--maroon-dark);color:#fff}
section.score h2{color:#fff;max-width:720px}
section.score .lede{color:#E4D5D5}
.scorecard{background:#fff;color:var(--ink);border-radius:var(--radius);padding:28px;max-width:760px}
.sc-head{display:flex;justify-content:space-between;gap:14px;font-weight:700;color:var(--maroon-dark);border-bottom:1px solid var(--line);padding-bottom:14px;margin-bottom:18px}
.sc-month{color:var(--muted);font-weight:600;font-size:14.5px}
.sc-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(140px,1fr));gap:18px}
.sc-grid strong{display:block;font-size:30px;color:var(--maroon)}
.sc-grid span{color:var(--muted);font-size:14px}
.sc-note{margin-top:20px;background:var(--bg);border-radius:10px;padding:14px 16px;font-size:15px;color:var(--grey)}

/* FAQ (home) */
.faq{max-width:820px}
.faq details{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:18px 22px;margin-bottom:12px}
.faq summary{font-weight:700;color:var(--maroon-dark);cursor:pointer;font-size:17.5px}
.faq details p{color:var(--muted);margin-top:10px}

/* Footer */
footer.site{background:var(--maroon-dark);color:#E9DADA;margin-top:20px}
footer.site .inner{padding:42px 0 30px;display:flex;flex-wrap:wrap;gap:30px;justify-content:space-between;align-items:flex-start}
footer.site img{height:58px;width:auto}
footer.site a{color:#fff;text-decoration:none}
footer.site nav{display:flex;gap:22px;flex-wrap:wrap;font-weight:600;font-size:15px}
footer.site .legal{border-top:1px solid rgba(255,255,255,.18);padding:18px 0 26px;font-size:13.5px;color:#C9A8A8}